10 Ways Website Translation Can Help Your Business Grow

You've developed an outstanding product and designed a compelling website, complemented by robust online marketing efforts. Despite these investments, your customer base remains predominantly domestic. You might be pondering, "Why aren't international clients coming to my business?" The solution could be simpler than you think: website translation. Adapting your online presence for global audiences will help your business by:

1. Reaching a global audience

Translating your website makes your business accessible to a broader international audience, essentially opening new markets without the need for a physical presence. For example, by translating your e-commerce site into Spanish, you can sell to Spanish-speaking countries across Europe and the Americas, potentially reaching over 440 million new Spanish-speaking customers.

2. Building trust and credibility

When customers see that a company has made the effort to present its website in their own language, it builds trust. This is particularly true in industries like finance or law, where understanding every detail is crucial. A multilingual legal advice website can make users feel more secure in seeking guidance and services..

3. Improving customer experience

Website translation can improve the overall user experience for customers who don't speak your company's primary language. By providing content in their language, you're making it easier for them to navigate your website and find the information they need. This can lead to increased customer satisfaction and loyalty.

5. Boosting SEO

Translating your website into multiple languages can also help improve your search engine optimization (SEO) efforts. By including relevant keywords in each language, you can improve your website's visibility and ranking on search engine results pages (SERPs) for users searching in those languages.

6. Gaining competitive advantage

By offering a multilingual website, you can gain a competitive advantage over businesses that only offer a single-language website. This can help you stand out in crowded markets and attract more customers.

7. Reducing Bounce Rates

Localized content ensures that visitors feel comfortable navigating your website. When users can easily understand the information presented, they are more likely to stay, explore additional pages, and interact with your content. This leads to improved site metrics, such as longer session durations and lower bounce rates, which enhance the overall effectiveness of your online presence.

8. Demonstrating cultural sensitivity

Translating your website can show that your business is culturally sensitive and respectful of your audience's diversity. This can help build trust and credibility with customers from different cultural backgrounds. 

9. Enhancing Brand Image

A multilingual website reflects a global outlook and inclusivity, portraying your company as forward-thinking and culturally aware. This appeals to diverse audiences and enhances your reputation as an international brand.

10. Increasing Sales

When customers can clearly understand your products or services in their native language, they are more confident in making purchasing decisions. For instance, an online retailer that translates its website into French can attract customers in Canada, France, and parts of Africa. Providing detailed product descriptions, payment options, and return policies in French reassures customers, making them more likely to complete their purchases. 

If you're considering translating your website, PoliLingua offers professional translation and localization services tailored to your needs. Our team of experienced professionals can help you reach a global audience and grow your business. Contact us today to discover how our expertise can support your global success.